Breaking away from the gadget & tech-led smartwatch models that have flooded the market in recent months, new brand Vector Watch presented a carefully considered collection of truly stylish smartwatches at a private launch event held in Basel, Switzerland, on the 19th of March. Unlike other competitor products, the Vector device has successfully combined convenience with elegance by offering a luxury look & feel, as well as a remarkable 30 days of battery life on a single charge.
The recently unveiled collection is underpinned by a simplistic approach to design that pays homage to the minimalism of the traditional wristwatch, and will set the product apart from other smartwatch offerings. Premium materials, a sleek, understated look and a focus on simplicity firmly places the Vector offering on the fashion-side of the latest tech trend.
Notable features of the Vector watch that will set new standards in the wearable field including a 30 day battery life, compatibility with iOS, Android & Windows platforms, a sensor activated notification system which allows users to acknowledge messages with the flick of a wrist, and built-in contextual awareness that allows the device to understand patterns in user behaviour. The brand has also announced they will be integrating with web-based service IFTTT once the product has launched later in the summer.
Commenting on the factors that influenced the product design, Steve said, “We wanted to create a line that would be admired for its understated simplicity, rather than one which presented a strong directional look. With Vector, we have worked to find a union of function & style that provides only what users require. The look hasn’t been compromised by the inclusion of unnecessary functionality, and this has allowed us to keep the design of the product at the forefront.”
Steve went on to say, “We made a conscious decision to base the look & feel of the device around the analog environment to make sure the experience is grounded in what is familiar – a traditional wristwatch. Intricate attention was given to the fit and finish of each model to ensure it remained premium on all levels – from the product and packaging, right through to the user experience. This was never just purely a gadget. At its core, we wanted to create a truly desirable and beautiful wrist accessory that would align with individual lifestyles & fashion sensibilities.”
Presenting a premium aesthetic, the round-faced Luna & the rectangular-faced Meridian models are manufactured from stainless steel for a refined and precise finish that suits the luxury market, whilst also providing a 5 ATM water resistance. High performance silicon and tactile leather straps in a range of neutral colours are used alongside stainless steel bracelets to deliver a concise yet versatile collection that caters to professional and athletic lifestyles. The inclusion of two different watch faces allows Vector to provide an even wider selection of styles to users.
Three limited edition Vector smartwatches are available exclusively to pre-order customers at vectorwatch.com now. The full product collection will be available for sale in summer. Prices start at £169/$199/€229 for the Meridian and £299/$349/€399 for the Luna.
