Pebble Time Steel is a dressed-up version of Pebble's latest watch

Today, Pebble is announcing the Pebble Time Steel, an upscale version of the Time. It's all metal — stainless steel. All the features of Pebble Time, dressed up and ready to go.

• CNC-finished 316L stainless steel casing.
• Premium leather and stainless steel strap.
• Up to 10 days of battery life.

Smartstraps are a big part of pebble's hardware platform plans. Pebble isn't actually releasing any smartstraps of its own at this time; it's simply releasing the necessary schematics that let other hardware makers create smartstraps for the Pebble Time and Time Steel. It's a major part of Pebble's grander plans to build both a hardware and software platform that outside developers and hardware makers can contribute to. This is the company's strategy to stay relevant in the coming wave of smartwatches, and it will be interesting to see if it's able to do just that.